Leading Change: Audience Diversification in the Arts is a multi-year research partnership between Deakin University and Creative Australia. The project aims to provide practical solutions and strategies for arts organisations seeking to diversify their audiences.

Leading Change recognises the need for many organisations to adapt to changing times, and to expand their audiences to include more people from culturally diverse backgrounds, young people, people with disability and regional, remote and outer-metropolitan communities. The project also recognises the fact that many arts organisations would benefit from assistance in this work and seeks to provide this support with various tools and recommendations.

The first stage of the project began with an organisational survey through which arts organisations could assess their readiness to the kinds of programming, business and organisational adaptations required to undertake this work.

The next stage of the project brought eleven arts organisations together with five industry experts and an organisational change consultant to test and develop new forms of organisational practice to support audience diversification.

Findings and recommendations from these two research stages are published in the Changing organisations to diversify arts audiences reports on this page.