Our vision for investment
Creative Australia aims to support a thriving arts and cultural sector and encourages all Australians to regularly experience the inspiration, satisfaction and wellbeing that stems from living a creative life.
Our vision is that creativity connects us. In a creatively connected nation, creative enterprise is interwoven across society, industry and government as the fuel that ignites our social, cultural and economic success.
Our investment, advocacy and strategic development work helps to build capabilities in the arts and cultural sector and extends our capacity to connect Australians through creativity.
Our co-investment model
Our co-investment model supports the extension of these outcomes, by leveraging Australian Government (public) investment with private investment, to amplify the impacts of Australia’s cultural and creative industries and the benefits of participation in arts and culture.
Australia’s cultural and creative industries are dynamic and generative – ideas are their currency. These complex, rich and connected human and cultural resources include extraordinary, world-class creative talent.
Co-investment in Australia’s culture and creative industries benefits all Australians, from creativity to wellbeing, education, innovation, digital transformation and global connections.
Australian artists and creative workers are also well placed to leverage content and creative capital for the public good – our inspiration, our wellbeing, our capabilities and our connections.
Increasingly, partnerships are aligning around values-based objectives and a shared desire to make a positive contribution to society. Read about our partnerships with purpose model.