Activities are of artistic excellence and the communities are directly involved in their purpose, design, and evaluation. 

This involves working within each community in ways that are meaningful and relevant. The collaborations that underpin the activity are inclusive, respectful and able to demonstrate that they are based on the needs and aspirations of all stakeholders. 

The management of a project should demonstrate a blend of effective leadership and decision-making that engages the community at all stages of the process. 

The proposal should be able to clearly set out how the activities will increase the capacity and skills of the communities and how this will lead to the communities being able to continue their artistic and cultural development after the completion of the project. 

Artists, creative workers and producers should be able to demonstrate their excellence in artistic and cultural development practice. They need to be able to clearly explain the collaboration processes that will achieve excellence in the artistic expression of the communities’ vision. 

Project leaders should be actively engaged in partner-building and be able to effectively manage, sustain and leverage partners for strategic and mutual advantage. 

Proposals which capture the unique dynamic and energy of a community will be able to reflect a freshness of vision and design. 

Activities should embrace the strong emotional and aesthetic elements of each community and strive to assert the role of arts and creativity in contributing to the community’s vibrancy and wellbeing.